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Life Insurance

Business Owners Have Three Life Insurance Needs Most Advisors Miss

Key man insurance, buy-sell agreement funding, and executive bonus plans are the three life insurance strategies every business owner needs. Here is how each works.

πŸ‡ΊπŸ‡Έ Patriot Plans Editorial TeamΒ·10 min readΒ·February 5, 2026

If you own a business, you have personal life insurance needs β€” and business life insurance needs. Most business owners address the personal side but ignore the business side. That is a mistake that can destroy the business you spent decades building.

Key Man Insurance

Key man insurance protects the business from the financial impact of losing a key employee. The business owns the policy and is the beneficiary. The death benefit provides cash to recruit and train a replacement, cover lost revenue, and reassure customers, suppliers, and lenders.

Buy-Sell Agreement Funding

A buy-sell agreement is a legal contract that governs what happens to a business owner's interest when they die. Life insurance funds the buyout β€” the surviving partners use the death benefit to buy the deceased partner's interest from their estate at a pre-agreed price.

Executive Bonus Plans

An executive bonus plan (Section 162 bonus) allows a business to pay the premium on a life insurance policy owned by a key employee. The business gets a tax deduction for the bonus. The employee gets a valuable benefit. The policy builds cash value the employee can access in retirement.

How Much Coverage Do You Need

Key man coverage is typically 5-10 times the key employee's annual compensation. Buy-sell coverage should equal the fair market value of each owner's interest. Executive bonus plan coverage depends on the employee's compensation and retirement goals.

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Frequently Asked Questions

Is key man insurance tax deductible?
Generally, no. Premiums on key man insurance are not tax deductible if the business is the beneficiary. However, the death benefit is received income-tax-free.
What happens to the buy-sell agreement if a business owner becomes disabled?
A disability buy-sell agreement (funded with disability insurance) addresses this scenario. It is separate from the life insurance buy-sell agreement and equally important.

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